What’s the Latest?

If you're familiar with the term "Pocket Listing," which refers to a property not publicly listed on MLS or visible on platforms like Zillow, you understand the importance of staying in touch with an agent to stay informed about off-market properties. While the local market here on the Peninsula may not have as many off-market transactions as the Bay Area, they still occur. What I've noticed increasingly over the past year or two is agents listing properties as "coming soon." This means the property is available for agents to see on MLS but not yet visible to interested buyers. The "Coming Soon" status serves as a preliminary campaign before the property hits the public market, giving buyers who are aware of it a head start. They may even have the opportunity to view the property in-person before it goes live on MLS and other real estate websites. So, my tip for this week is to ask your agent to share the "coming soon" listings with you if you want to keep a close eye on the market.