Case studies
Case Studies: The Story Behind the Sale
Every sale on the Monterey Peninsula has a story you won’t find on Zillow. Here are homes I’ve helped clients buy and sell, and what it took to get them done.
My recent sales
Sales I personally represented. I was named to the RealTrends top 1% of agents nationwide in 2021.
2 La Pradera Lane
- $8.75M
- Represented: Buyer
San Antonio 2 SW of 10th
- $7M
- Represented: Buyer
Torres 2 SE of 10th
- $5.54M
- Represented: Buyer & seller
Lincoln 3 NE of 5th
- $4.4M
- Represented: Buyer
1424 Oleada Rd
- $2.95M
- Represented: Buyer
The story behind 1149 Modoc Street, Seaside
- My listing
- Fall 2023
- Sold for $1,039,000
- Sold two weeks after listing
- The challengeThe sellers wanted a top price just as mortgage rates neared 8%, which cut both the number of homes for sale and the number of buyers who could afford them.
- The buyerWe targeted second-home buyers, who often pay more for a home that’s move-in ready because managing repairs from hours away is hard.
- The prepLandscaping, repairs and staging so the house felt like new, then professional photos, video and a 3D scan of the interior.
- The marketingEmail to buyers and agents, YouTube and social media ads aimed locally and at feeder markets, direct mail, our network and open houses.
- The resultSold two weeks after it hit the market. Sold for $1,039,000, at the time the highest price paid for a home in that part of Seaside.
How I work
CreativitySelling a home is rarely straightforward. We’ll work out creative solutions to any roadblock.
TransparencyYou’ll know what I know about the market, the buyers and the offers.
An advisor for lifeMy work doesn’t end when the sale closes.
More reading: how I negotiate and what my price reductions study found.
Want a story like these?
Tell me about your home or the home you’re looking for.